![]() ![]() BCG matix needs highly experienced person or a consultant to determine industry's attractiveness and business unit strength.It also helps to prioritize the limited resources in order to achive the maximum or best returns.BCG matrix helps the managers to become more aware on how the services, products or business unit perform.It also provides base management to prepare and decide for future actions.BCG matrix is used to evaluate balance in the firm's current portfolio of Dogs, Question Mark, Cash Cows and stars.BCG matrix can be used to determine and to identify how corporate cash resources can best be used in order to maximize company's profitability and future growth.BCG Matrix is simple and very easy to understand.So let us see some information on advantages and disadvantages to know more about BCG Matrix. Check out Advantages and Disadvantages of BCG matrix discussed below.
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